Coat Hanger To Cradle

Buy less, buy better:

Graphene-Wear™ compounds display excellent durability and resilience. Early comparisons have shown that products enhanced with Graphene-Wear™ can last up to 30% longer. Amongst others, the European Union and UK government have acknowledged the negative environmental effects some aspects of the fashion industry is having on the environment. The EU has sought for manufacturers to create products with longer lifetimes which is why Graphene-Wear™ offers a great option to buy better. 

Carbon Footprint:

The European Environment Agency states that "In 2020, producing textile products consumed in the EU generated greenhouse gas emissions of 121 million tonnes carbon dioxide equivalent (CO2e) in total, or 270 kg CO2e per person"

Creating components and products that have longer lasting lifetimes will reduce the carbon emissions in equal measure to the extra life they possess. Graphene-Wear™ has the potential to be a big part of the solution.

Source: https://www.eea.europa.eu/

Fibre Shed:

Microfibre release is causing damage to our world's ecosystems. Every time a garment is worn and washed, tiny pieces of textile fibres 'shed' and enter the land and water ecosystems. Our goal is to reduce this through the mechanical improvements that graphene can provide to host materials.

By creating clothes, footwear and equipment that last longer and are of better quality, then they are more likely to be sold on or re-used for the same or other purposes. Having such products creates opportunities for business models to be utilised that cannot typically be employed such as subscriptions. This is a situation we will be working towards.

For something to be recycled, it needs to be worth it, and easy enough to do it.

When recycled, most polymers such as polyester (PET) have an expected degradation in performance, so to make it worth it, virgin material has to be added. 

Our aim is to have a range of products that our customers can utilise that, when added to their recycled raw materials, allows them to meet the higher performance of virgin material whilst reducing or eradicating the required quantity of that virgin material used in the process.